Privacy policy



This Website is administered by the private limited company Van de Velde, with registered office at Lageweg 4, 9260 Schellebelle, and company registration number 0448.746.744.

By using this Website, you (also: Visitor) are deemed to have read, accepted and be bound by this Disclaimer and the Terms and conditions, jointly called the “Terms”.

Van de Velde reserves the right to change, adapt, supplement or remove these Terms wholly or partly at any time as it sees fit. You are advised to check these Terms regularly for changes. By using this Website after any such change has been made to these Terms, you are deemed to have accepted this change, regardless of whether you have read these Terms.
If you do not accept these Terms , you should leave this Website immediately.

Privacy protection

Van de Velde is concerned about protecting your privacy. All personal information Van de Velde collects during your visit to this Website will be handled in accordance with this privacy policy.

Party responsible for handling your personal details
Van de Velde NV
Lageweg 4
9260 Schellebelle
Company registration number: 0448.746.744

Personal data we may collect about you
Van de Velde provides you with the following information pursuant to Belgium’s Privacy Protection (Processing and Use of Personal Details) Act of 8 December 1992.

As part of its normal functioning, Van de Velde’s web server stores anonymous information about every Visitor to the Website. This information may include the name of the Visitor’s internet service provider, the search engine and keywords used to find the Website, the date and time the Visitor accessed the Website, the pages viewed by the Visitors at this Website, and the pages of other websites from which the Visitor accessed this Website. 

A Visitor to this Website may also voluntarily provide personal details, such as name, address, sex, email address, place of residence and landline and mobile phone number. This is the case when the Visitor places an order or subscribes to one of the following services: electronic newsletter, MMS marketing (by mobile phone), press information.

The personal details voluntarily provided in this way and all other information you provide us with, either directly, either through activating ‘cookies’ or other systems which collect information is  saved by Van de Velde. Van de Velde shall handle this information with a view to:

(i)                processing the order

(ii)              providing the goods, services and/or information requested by the Visitor

(iii)            providing the Visitor with the information, goods and services offered through our website for billing and order fulfillment

(iv)            administer your account with us

(v)              verify and carry out financial transactions in relation to payments you make online

(vi)            auditing the download of data from our Website

(vii)          measuring and monitoring the use and improve the quality and content of this Website,

(viii)        profiling and customize the content and layout of this Website for the Visitor

(ix)            general or direct marketing towards Visitor

(x)              improving Van de Velde’s products and services

(xi)            better attune to the Visitor Van de Velde’s goods and services

Marketing purposes

Subject to obtaining your consent we may contact you by writing you at your home address or calling you or texting you on the telephone numbers you have provided or by e-mail or fax with details of events, promotions or actions and/or information on products and services or competitions. If you prefer not to receive any marketing communications from us you can opt out at any time.

Disclosure of  your personal data

The personal details of the Visitor may be shared with:

-           companies associated by law with Van de Velde, but not for marketing purposes. The Visitor may request a list of these companies from This list is also available at the corporate website of Van de Velde, >> Investors >> Group structure.

-          if we sell our business to a third party

-          recognized financial or bank institutions whose intervention is necessary  for the smooth course of the payment procedure

-          to our agents and service providers (for example providers of web hosting or maintenance services)

-          in any other case where we are required by law or if we believe that such action is necessary to prevent fraud or cybercrime or to protect the Website or the rights, property or personal safety of any person.   

We may also disclose aggregate statistics about visitors to our Website, customers and sales in order to describe our services to prospective partners, advertisers, sponsors and other reputable third parties and for other lawful purposes, but these statistics will not include personally identifiable information.

Pursuant to the above, Van de Velde shall not share, sell, lease or exchange any personal details with any third party without your express consent (e.g. by you explicitly identifying an outlet as your preferred outlet). Notwithstanding this, Van de Velde hereby states that, after transfer, the outlet you identify as your preferred outlet is responsible for handling these personal details, in accordance with its own privacy policy that Van de Velde cannot verify and for which Van de Velde is in no way responsible or liable. Please contact the outlet in question with any questions you may have.

Any Visitor to this Website acknowledges and accepts that third parties may access information transmitted over a public network and that Van de Velde is in no way responsible or liable in the event of such unauthorized use.

Rights of the subscriber
You are entitled to review, limit and where appropriate request the rectification of your personal details. You are also entitled to refuse to allow your personal details to be used for direct marketing purposes. To exercise these rights, free of charge, simply email

This Website uses cookies. A cookie is a small amount of data sent by Van de Velde’s server to the Visitor’s computer browser, which stores this data on the Visitor’s computer. The use of cookies enables Van de Velde to provide faster and more efficient access to returning Visitors. Most browsers allow a Visitor to accept or reject cookies and to request notification whenever a cookie is used.
You do not need to accept cookies to access this Website, but by rejecting cookies you may experience impaired access to some offers, content and products in the Website and reduced ease of use.

You can allow, block or delete installed cookies by accessing the configuration settings of your browser. For more information you can use the following links:

-       Firefox:

-       Chrome:

-       Explorer:

-       Safari:

-       Opera:

For additional information on cookies and how to disable them, please go to

Web analysis
This website makes use of Google Analytics, a web analytics service offered by Google Inc. (‘Google’). Google Analytics uses cookies, packets of data that are stored on your computer and enable an analysis of how you use the website. The information on the use of our website registered by the cookie is generally transferred to a Google server in the United States of America, where it is stored.

However, if IP anonymization is activated on this website, your IP address will first be truncated in Member States of the European Union or other signatories to the Treaty on the European Economic Area. Only in exceptional cases will the full IP address be transferred to a Google server in the United States of America and truncated there. Google will use this information on behalf of the owner of this website to analyse how you use the website, generate reports on activity on the website and provide additional services to the website owner related to the use of the website and of internet. The IP address communicated by your browser within the framework of Google Analytics will not be merged with other Google data. You can change your browser settings to block cookies. However, we advise you that in that case you will not be able to fully use some functions of this website. You can also prevent data generated by the cookie on your use of the website (including your IP address) from being transferred to and processed by Google, by downloading and installing the browser plugin at this link [].

For further information about Google Analytics and data protection see

We use AddThis to enable the social media Share buttons on the website. Creating user profile pseudonyms for web analytics: A web analysis service of the provider Addthis Inc., collects and stores data from which user profiles are created using pseudonyms. These user profiles are used to analyse the behaviour of visitors and are analysed with the aim of improving and personalising our offering. To read the AddThis privacy policy, see: These user profile pseudonyms are not merged with personal data on the bearer of the pseudonym without the express permission of the person in question, which must be granted separately.

In addition, we use the web analytics tool CrazyEgg on our website. The Crazy Egg cookie allows us to obtain information regarding how visitors interact with our website. We can then evaluate the online customer experience and where necessary make changes to provide a better user experience for our customers. The type of information collected will include information about how visitors navigate around our website and the most commonly clicked links on a specific web page, for example. This will not contain any personally identifiable information such as your name, phone and email address. More information can be found here:

We also use the New Relic service to monitor the performance of the website, its underlying systems and architecture. See the following link for further information:

Use of Facebook Social Plugins
This website uses social plugins (“plugins”) of the Facebook social network, as operated by Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA (“Facebook”). These plugins are accompanied by the Facebook logo or the words “Soziales Plug-in von Facebook” / “Facebook Social Plugin”.

When you visit our website containing one of these plugins, your browser connects directly to the Facebook server. The content of the plugin is forwarded directly to your browser and embedded in the website.

By embedding the plugin, Facebook obtains the information that you access on our webpage, even if you do not have a Facebook account or are not logged in to your Facebook account. This information (including your IP address) is transferred to a Facebook server in the United States of America, where it is stored. If you are logged in to your Facebook account, Facebook is able to register the visit to our website on your Facebook page. If you interact with the plugins, for example by clicking the “Like me” button or leaving a comment, that information will also be transferred to a Facebook server, where it is stored. That information will also be published on Facebook and displayed to your Facebook friends.

Facebook may use this information for the purposes of advertising, market research and personalisation of the Facebook pages. To this end, user, interest and relationship profiles are created by Facebook, for example to analyse how you use our website with regard to the advertisements displayed to you on Facebook to inform other Facebook users about your activities on our website and to provide other services related to the use of Facebook. If you do not want Facebook to link the data collected about our website to your Facebook account, you must log out of Facebook before visiting our website.

For the goals and scope of data collection and the further processing and use of data by Facebook as well as your rights and the settings you can change to protect your privacy see Facebook’s data protection policy at

Intellectual property right

Unless stated otherwise, Van de Velde grants a non-exclusive, non-transferable and limited right to access, use and reproduce this Website and its content for your personal, non-commercial use, subject to the provisions of these Terms.
By using this Website, you acknowledge that it contains texts, layout, photos, illustrations, drawings, graphic elements and other elements (“Content”) protected by copyright, databank rights, trademarks, trade secrecy and/or other property rights.

All Content is protected by the applicable copyright laws governing the copyrights held by Van de Velde with respect to the selection, coordination, classification and improvement of such Content. Van de Velde’s commercial partners, suppliers, advertisers, sponsors, licensers, contractors and other third parties may also hold property rights on the Content they make available in this Website. The reproduction, adaptation, change, translation, circulation, transmission, publication, display, licensing, use for the production of derivative works or other use of all or part of the Content in any form and by any means is accordingly prohibited without prior written permission from Van de Velde. 

The Content of the database is also protected by the exclusive right of the producer of the database, pursuant to which said producer is entitled to prohibit the retrieval and/or reuse of all or part of the contents of the database.

You do not become the owner of Content displayed on your computer. The change or use of the Content for other purposes, particularly the use of the Content in printed form, in another website or network environment is strictly prohibited without prior permission. By using this Website, you agree not to use any engine, spider or other automated means or manual process to check or copy the pages of this Website or any Content of this Website without prior written permission from Van de Velde. You undertake to use no means, software or routine to obstruct or try to obstruct the proper functioning of this Website. You also undertake to take no action that could generate an unreasonably or disproportionately heavy burden on the infrastructure of this Website.

Brands, trade names and logos

All names, logos and other signs used in this Website, including the names ‘Rigby & Peller’, ‘Marie Jo’, ‘Marie Jo L’Aventure’, 'Sarda by Andres Sarda', 'PrimaDonna Twist' and ‘PrimaDonna’, are legally protected brands and/or trade names of Van de Velde, associated companies or third parties. Any use of these or similar signs is prohibited without the prior written permission of Van de Velde or the right holder.

Rejection of liability

While Van de Velde takes great care in the production and maintenance of this Website, it is unable to provide any explicit or implicit assurances of any nature with respect to this Website and its Content. Specifically, Van de Velde is unable to guarantee that the information in this Website is correct, accurate and complete, suitable for a specific purpose or up to date. Van de Velde is permitted to change or remove the information on this Website at any time without prior notice.

Unless prohibited by law, Van de Velde rejects any explicit or implicit guarantee as to the tradability, satisfactory quality or suitability for a specific purpose, compatibility, protection, accuracy and non-violation of intellectual property rights. Neither Van de Velde nor any of its licensers, licensees, service providers or suppliers guarantee that this Website or any functionality in this Website shall function without interruption or defect, that defects will be improved or that this Website or the servers that provide access to this Website are free of viruses or other harmful elements. Furthermore, Van de Velde cannot be held liable for any damage that may occur or that is purportedly related in any way to accessing or using this Website, including any damage caused to the Visitor’s hardware or software, among other things by viruses that infect the Visitor’s hardware or software as a consequence of accessing or using this Website. The use of appropriate anti-virus software is the exclusive responsibility of the Visitor.

The Visitor expressly accepts (in the widest sense of the word in law) that Van de Velde cannot be held liable for any direct, indirect, incidental, exceptional or consequential damage. If the Visitor is dissatisfied with any part of the Website or is unable to accept any of the provisions of these Terms, the Visitor’s only recourse is to stop using this Website.


This Website may link to other websites deemed potentially interesting to the Visitor but partly or wholly owned, controlled or managed by a third party. Such links are provided for the Visitor’s convenience and information only.

Van de Velde does not check the content of these external websites and Visitors that choose to click these links do so at their own risk. The provision by Van de Velde of a link to a third-party website does not entail Van de Velde’s approval, endorsement or funding thereof or its affiliation to such a third party. Any mention of the products or services of a third party is provided for the Visitor’s convenience and information only and does not entail Van de Velde’s endorsement or recommendation of such products or services. Neither can Van de Velde be held liable for future changes to the linked websites.
Linking to this Website is prohibited without prior written permission from Van de Velde.


The Visitor undertakes to compensate, indemnify and if Van de Velde so chooses defend Van de Velde, its directors, employees, shareholders, agents and representatives vis-à-vis all claims of third parties and/or costs (including but not limited to reasonable lawyer’s fees and charges) ensuing from the incorrect use of our Website, your infringement of these Terms of Use or any other user’s infringement of an intellectual property right or any other right of a person or entity.

Other provisions

Should any provision of these Terms of Use prove unlawful, invalid or for any other reason unenforceable, it shall be possible to remove this provision from these Terms of Use without affecting the validity or enforceability of the other provisions. These Terms of Use constitute the entire agreement between the Visitor and Van de Velde with respect to the content.

The Visitor may contact Van de Velde at or at the above postal address with any queries or concerns.

Applicable law and competent courts

Belgian law governs any dispute with respect to or ensuing from this Website or these Terms of Use, without consideration to the principle of conflicting law. Any dispute with respect to this Website or these Terms of Use is the exclusive competence of the competent courts of Dendermonde, Belgium.