The History

Mystery, sensuality and the magic of Mediterranean beauty are the attributes that define best ANDRES SARDA today. This exclusive brand celebrates a type of femininity that is free and triumphant, underlining the elegance hidden in the inner personalities of women. 

Barcelona, end of the 19th Century

The history of the Sardá family in the textile industry began with the closing of the 19th century, when the company manufactured lace mantillas of great quality. In the 1960’s Jackie Kennedy wore a SARDA mantilla on a visit to the Vatican. Photographed for the cover of Life Magazine, Jackie gave the SARDA firm its first international exposure.

1962: Change in Trajectory

When wearing mantillas in church stops being compulsory, the Sardá family begins using lace in other areas of fashion.

1962 marks a decisive turn in the brand’s history. Born in Barcelona in 1929, Andrés, the son of the founder, ventures into lingerie. In the midst of an oppressive political situation, the collections break stereotypes. Designs are made to flatter and delight women while technical innovation creates unprecedented comfort.

With its Mediterranean atmosphere, Barcelona is the creation cradle in which the brand forges its identity and style. Seductive yet wearable, based on craftsmanship, the ANDRES SARDA signature is recognizable among all.

The 70s: Product Extension

In 1970, ANDRES SARDA presents his first beachwear collection, translating the same values and style from the intimate world of lingerie into the outer sphere of swim and sunbathing. The aim is to make women feel secure and attractive inside out. The new line meets an immediate success, which is immortalized by British photographer David Hamilton who shoots the campaign images.

The Hamilton Age 1976 - 1979

Andrés Sardá asks David Hamilton to interpret his intimate fashion campaigns. The result is spectacular: a series of portraits in pastel tones full of delicacy and sweetness, using waning light to underline feminine traits. This intimate and fragile aesthetics surprises and exceeds the brand’s expectations.

Family Tradition Continued

Núria, the daughter of Andrés, joins the creation and design team. A close collaboration between father and daughter begins.

2008: Barcelona Extends to the World

The multinational lingerie group Van de Velde acquires ANDRES SARDA to complement its brand portfolio.

Creation is maintained in Barcelona, under Núria Sardá's supervision while synergies in the supply chain allow the brand to gain scale and expand internationally.