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image00010 | Andres Sarda

NURIA SARDA

Born in Barcelona and the mother of two children, Carlos and Jacobo, Núria Sardá joined the family business in the late 1980s.

After a brief dedication to importing Leavers lace from France and England, in 1989 she accepted Eurocorset's proposal to open a commercial network in Germany, where she worked as market manager for a year and a half.

She later moved to France and lived in Paris, working as a sales promoter in the French market. In 1993, with a deep knowledge of the international market, she returned to Barcelona as head of the export department.

Thanks to that experience, when Núria Sardá joined the design department in 1996, she had in-depth knowledge of the commercial field, from import to point of sale, and the world of fabrics and suppliers.

Núria Sardá began by working with her father, Andrés Sarda, at that time CEO of Eurocorset and the driving force behind the brand's creative department. Her first job was to coordinate the collections, until in 1998 she took charge of the design department.